Sometimes Even the Best Homes Don’t Sell

Has your home listing expired?

It’s our opinion that your home should have sold. No, really! We know you did everything you could do (or thought you could do) to help sell your home quickly and for top dollar. But the truth is, even with the help of an agent, even the best Edmonton homes don’t sell. And here’s why:

Your Home Needs the Right Positioning 

In today’s competitive market, accurate pricing is crucial. While there’s no doubt you’ve put a lot of love into your property, what you think your home is worth vs. its actual current market value may not be the same (sometimes it’s even worth a whole lot more). The trick is to perfectly position yourself within the market to avoid overpricing (scaring buyers away) or under-pricing (taking a chunk out of your profit).

The good news is, an accredited REALTOR® is also an Edmonton real estate market expert. They have the skills and expertise needed to understand market values (what people would pay for your home within a 30 to 90-day period) and trends as well as comparable prices in your neighbourhood; all of which are necessary if you hope to get the most out of your home sale.

How much is your home worth? Find out with our Free Home Evaluation 

Incorrect Staging 

Home staging can make all the difference when it comes to making (or breaking) a sale. Did your previous agent encourage you to deep clean and declutter? Did you depersonalize your home to make it easier for buyers to see themselves living there? What about organizing inside your closets and cupboards? As a pet owner, did you ensure there were no lingering odours?

These are essential tips if you hope to make a good first impression. In fact, studies have shown that even minimally staged homes are likely to see an increased number of offers and a reduced number of days on the market.

See our previous post: Sell Your Edmonton Home Faster with These Easy (and affordable!) Home Staging Tips

Missed Marketing Opportunities 

There’s a lot more that goes into selling a home than simply staking a “For Sale” sign on the front lawn. Beyond the basic MLS listing, your REALTOR® should take a multi-faceted approach to advertise and promote your home. This should include a full-exposure guarantee that includes professional photos, a great write-up, ‘round the clock advertising on Edmonton’s most popular sites, promotion on social media and much more.

Download your FREE copy of our guide: The Truth About Real Estate Advertising  

Update Underwhelm 

Like staging, a few updates can go a long way in terms of attracting interest. When it comes time to list, a good REALTOR® will suggest simple updates you should make before selling. Easy and affordable, minor changes such as a fresh coat of paint, new kitchen hardware and a well-tended lawn are sure to appeal to buyers. Of course, your REALTOR’s® suggestions will vary according to your home’s condition, but there’s always something you can do to improve resale value, requiring minimal time, effort and money.

Download your FREE copy of our eBook: A Step by Step Guide to Renovating Your Home (For a Great Sale) 

Don’t be discouraged your property didn’t sell. Instead, get it done with the help of Edmonton’s hardest working real estate team, the Terry Paranych Real Estate Group. Our mission is to provide unmatched personalized service while exceeding customer expectations and delivering exceptional results, every time.

Photo credits: Shutterstock.com

Categorised in: Selling a Home

This post was written by Terry Paranych Real Estate Group